My husband had surgery this past week and it dawned on me today his process is not so different from what is going on in the Broadcast industry. Now hear me out!

He started with a minor inconvenience gnawing at him every day. He knew he had a “broken part” but he was still able to function quite well despite the doctor telling him it wasn’t going to get better. The advice was surgery before it got worse. He chose not to of course. He knew it was broken but it was easier to live with the pain an… Continue

I just read a quote from Seth Godin – “Painless and quick are rarely associated with successful.” I couldn’t help but think of the broadcast industry. The transformation needs to be quick if we are to remain relevant and it appears the velocity of change determines how painful it will be. Given the urgency this will be VERY painful. Centralization as part of the adaptation will me… Continue

Did you ever think why the company media representatives and the brand equity managers keep staking and lay emphasis about the essentiality of owning a professional logo design to march on? Is the build up of hype about having custom design logo warranted?

It sounds pretty much explainable, doesn’t it? A logo of a company is the character of the organization which marks its unique identity. There are many competitors of your business around you very near but what really signifies you is… Continue

There are countless white papers, books, articles, ezines, and blogs out there telling you how to sell. There are trainers, educators, lecturers, consultants, and webinars galore. It all boils down to this –

Listen, Solve Problem, Execute Flawlessly, Repeat

Sounds pretty easy doesn’t it? So what keeps us from doing it? We do!

How well do we listen? Can we turn your thoughts and preconceptions off after we’ve asked that great question? Can we ask that follow up question to clarify; to m… Continue