What do our clients want (and deserve)?

In this world where we all have the attention span of a gnat on espresso it is more important than ever to be appealing quickly and consistently to our clients. It’s about them, solving their problems and it’s our responsibility to break through to capture their attention. Here are some quick suggestions:

• EVERY contact must be relevant to the client
• EVERY contact demo… Continue

Congratulations on winning the Sea Life Arizona account! Enjoy the holidays!

I’ve been spending a lot of time lately training broadcast sellers on the art of a good presentation – maybe too much time. My dream is to not lose sight of the goal – to solve the customer’s marketing/advertising problem and to continue to provide resources and solutions to that customer.

Every interaction with that customer is a presentation – a phone conversation, an email, an outing at a ballgame, or a meeti… Continue

Design Matters

While there is understandably much focus on Search Engine Optimization, when a web viewer is delivered from a link they’ve found on organic, paid or linked search to their desired destination — even if the content is high quality — and the resulting web site’s visual presentation is average, cluttered or unprofessionally executed and the viewer has to work too hard to find the information they are searching for, the page view has a high likely hood of being quickly abandoned.

Re… Continue