Business survival strategies to navigate uncharted waters

Business survival strategies to navigate uncharted waters
Lessons learned from leading real estate survivors

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Arizona’s leading economic indicator is the real estate industry. Since the recession hit, the real estate industry has faced a troubled market the likes of which we have not seen. A massive inventory of homes for resale and a drastic decrease in demand have forced real estate firms to employ new ways of thinking just to keep the doors open. Our panel of leading real estate professionals will discuss key lesson learned and strategies implemented to survive the greatest downturn of our time.

MODERATOR


Doug Bergner
Vice President
Equity Title Agency
Bergner has more than 30 years of title, escrow and real estate experience. He is the vice president and escrow administrator for Equity Title Agency. Before his current position he worked for Merrill Lynch, Prudential and ERA. He also is a lifetime member of the Scottsdale Association of Realtor’s Million Dollar Club and an accredited trainer for CLE classes.


PANELISTS


Martha Appel
Vice President and Designated Broker
Coldwell Banker Residential Brokerage, Arizona
Appel has served as vice president and designated broker of Coldwell Banker Residential Brokerage since December 2005. She has more than 30 years of real estate experience, is currently a member of the AZ Association of REALTORS® Risk Management and Professional Standards committees and serves as an Arbitration and Ethics Hearing Panel chairperson.


Holly Eslinger, ABR, CRB, CRS
Owner/Designated Broker
Exclusive Homes and Land
Eslinger is the 2009 President-Elect of the AZ Association of REALTORS®. She has 32 years of experience in real estate including marketing of lender foreclosures. Holly has earned several professional designations and is an advocate for continuing education & professional development.


John Foltz
President and Designated Broker
Realty Executives
Since 1989, Foltz has supervised nearly 1,300 Realty Executive sales agents. Foltz speaks and writes on real estate subjects and serves on a national Strategic Planning Think Tank. Foltz is active in REALTOR® Professional Standards & Ethics matters, and served as President of the AZ Association of REALTORS®.


Sam Wercinski
Former Commissioner
AZ Department of Real Estate
Wercinski was Arizona’s Real Estate commissioner and director of the AZ Department of Real Estate from January 2007-09. As commissioner, he was charged to protect the public through regulation of the real estate industry. He served on both the Governor’s Cabinet and Growth Cabinet, advising on economic development & sustainable growth policy.

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