Eileen Burick's Page

Design Matters

While there is understandably much focus on Search Engine Optimization, when a web viewer is delivered from a link they’ve found on organic, paid or linked search to their desired destination — even if the content is high quality — and the resulting web site’s visual presentation is average, cluttered or unprofessionally executed and the viewer has to work too hard to find the information they are searching for, the page view has a high likely hood of being quickly abandoned.

Re… Continue

Here's an insightful article for any business which generates sales online, about how creating "loyalty" in the web world is a challenging and strategic effort which necessitates connecting various touch-points into one comprehensive program, integrating offline, bricks-and-mortar campaigns.

Aug 25, 2009 12:04 PM, By Michael Greenberg
http://multichannelmerchant.com/webchannel/best_practices/0825-customer-loyalty-online/

Customer loyalty in the online world is not the same as offline. Substitu… Continue

The need to continue promoting your company or organization's message through marketing and advertising is even more crutial during a recession. Since perception is reality, a minimal or limited-message strategy will be perceived as a sign of business weakness.

The conversation will continue whether your company joins and shapes the message or lets the marketplace do it for them.

And there are so many more segmented channels in which to communicate that a well planned and orchestrated strategy… Continue

http://sethgodin.typepad.com/

Seth Godin, author of ten best-selling books that have influenced the way people think about marketing, change and work, as usual, has some insightful advice for strategic, informed and productive engagement with creatives.

A CLEAN SHEET OF PAPER

The range and availability of freelance talent is greater than it has ever been before. World class designers, artists, illustrators, photographers, strategists, potters, copywriters, programmers--they're all one click a… Continue

This is a compelling article from the Atlanta Business Chronicle (by Urvaksh Karkaria Staff writer) which shares key insights -- and cautions -- for positioning your company and building your brand through social media tools.

And, as powerful as the influence of social media can be, consider it as one component in a well planned, integrated brand marketing strategy for both internal and external communications.


EXECS USING SOCIAL MEDIA SITES TO BRAND THEMSELVES AS WELL AS THEIR COMPANIES

Blo… Continue