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margie albert Scalpel Anyone?

My husband had surgery this past week and it dawned on me today his process is not so different from what is going on in the Broadcast industry. Now hear me out! He started with a minor inconvenience gnawing at him every day. He knew he had a “broken part” but he was still able to function quite well despite the doctor telling him it wasn’t going to get better. The advice was surgery before it got worse. He chose not to of course. He knew it was broken but it was easier to live with the pain an… Continue

Added by margie albert on November 20, 2009 at 10:30am — No Comments

margie albert Painless/Quick or SUCCESS

I just read a quote from Seth Godin – “Painless and quick are rarely associated with successful.” I couldn’t help but think of the broadcast industry. The transformation needs to be quick if we are to remain relevant and it appears the velocity of change determines how painful it will be. Given the urgency this will be VERY painful. Centralization as part of the adaptation will me… Continue

Added by margie albert on November 17, 2009 at 8:37am — No Comments

Kathy Maxwelll Why your business needs the essence of a distinctive corporate identity?

Did you ever think why the company media representatives and the brand equity managers keep staking and lay emphasis about the essentiality of owning a professional logo design to march on? Is the build up of hype about having custom design logo warranted? It sounds pretty much explainable, doesn’t it? A logo of a company is the character of the organization which marks its unique identity. There are many competitors of your business around you very near but what really signifies you is… Continue

Added by Kathy Maxwelll on November 13, 2009 at 3:35am — No Comments

margie albert Listen, Solve Problem, Execute Flawlessly, Repeat

There are countless white papers, books, articles, ezines, and blogs out there telling you how to sell. There are trainers, educators, lecturers, consultants, and webinars galore. It all boils down to this – Listen, Solve Problem, Execute Flawlessly, Repeat Sounds pretty easy doesn’t it? So what keeps us from doing it? We do! How well do we listen? Can we turn your thoughts and preconceptions off after we’ve asked that great question? Can we ask that follow up question to clarify; to m… Continue

Added by margie albert on November 6, 2009 at 4:51pm — No Comments

margie albert Can Local TV News Regain Relevance?

Most Broadcasters, when faced with true reality, will admit they are struggling with relevance. We have heard over and over again how news is available to us 24/7 so the days of watching at 5, 6 and 10 may be rapidly going away. It’s no longer an issue of “relevance retention.” It has moved on to “regaining relevance.” Is that possible? How? I had the opportunity to discuss this with Fred von Graf recently and thought you might be intereste… Continue

Added by margie albert on November 2, 2009 at 5:05pm — No Comments

margie albert How Can Sales People Use Twitter?

If you are a Sales Person and not using Twitter you’re missing some great opportunities. Here are just a few ways to use this great tool to deepen your relationships with your clients and help you stand out against the competition. 1. You can RESEARCH companies and industries on Twitter. Use “twitter search” to listen in to conversations about the specific company you are calling on or learn about the industry in general. What are customers saying? What are the trends? Have employees said anyth… Continue

Added by margie albert on October 21, 2009 at 5:14pm — No Comments

margie albert How Many Followers or Fans Does Your Business Have?

My friend and former colleague Sam Rosenwasser sent me a fascinating article today I need to share with you. "NPR has over 1.3mil Twitter followers." You may say, “So what?” Well I ask, “How many do YOU have?” We all know… Continue

Added by margie albert on October 20, 2009 at 11:15am — No Comments

margie albert Four Elements to Remain Employable

We live in a time of fear and uncertainty. There are those of us who found ourselves suddenly out of a job and those of us left in jobs that have expanded to make up for those ousted. And then there are those who continue to wonder if they are next on the chopping block. Well, there are no guarantees but I recently read a very short blog written by Seth Godin (yes, him again!… Continue

Added by margie albert on October 11, 2009 at 11:10am — No Comments

Enterprise Network "Connect for Growth" -- Join our LinkedIn Group Today!

Click the logo below and join our group on LinkedIn today! Just another way, EN helps you Connect for Growth!

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Added by Enterprise Network on October 7, 2009 at 1:00pm — No Comments

margie albert "The End of Advertising As We Know It"

IBM just published a study entitled “The End of Advertising as We Know It” and the opening sentence is “The next 5 years will hold more change for the advertising industry than the previous 50 did.” Hard to argue that one! Here are some excerpts- This study, based on 2,400 consumers and 80 advertising “experts”, reveals 4 change drivers shifting control within the industry: 1. Attention – consumers are increasing their control as they adopt ad-skipping, sharing and rating tools. Their survey s… Continue

Added by margie albert on September 28, 2009 at 2:49pm — No Comments

margie albert Deal With The World As it Is?

Jack Welch once said, “Deal with the world as it is, not how you’d like it to be.” Ok, I get where he was coming from but I don’t agree. (I also can’t believe I am publicly disagreeing with the genius he is but that’s another story!) If we continue to deal with the world as it is will it ever be the world we want it to be? I’m not saying we should ignore reality – that would be business suicide. But let’s consider how we can still live in t… Continue

Added by margie albert on September 23, 2009 at 5:29pm — No Comments

margie albert Help Getting Started With "Social" Media

If you don’t know who Chris Brogan is – well, please get to know him soon. You all know how much I respect Seth Godin and those who have attended my classes know I quote him often. Chris is another one of my heroes. Recently, he wrote a blog called “5 Things Small Business Owners Should Do Today”. I contend this also applies to all of us – Sales People, Managers, Consultants, wha… Continue

Added by margie albert on September 15, 2009 at 12:34pm — No Comments

Kelly Wilson Could anyone assist me in finding local non-profits that would like to join the Paradise Valley Chamber of Commerce... for Free?

Could you assist me? I am contacting local Non-Profits in the area and let them know they can join the Paradise Valley Chamber of Commerce for Free. As a community chamber we offer all non-profits a free membership as long as they are in good standing with the Arizona Corporation Commission. By working with the non-profits we can assist in their marketing and exposure for their events... at no cost. For more information, please call 602.910.3035 anytime. Thank you, Kelly Wilson - Executive… Continue

Added by Kelly Wilson on September 13, 2009 at 5:26pm — No Comments

margie albert Is The Obvious Choice YOU?

Is The Obvious Choice YOU? Recently, Clive Maclean Consulting wrote about what causes an ad agency review. These factors affect any type of relationship review! • Lack of pro-active thinking • Lack of fresh ideas • Lack of cohesiveness • Mediocre work • Client driven by ROI, analytics and measurement, you focused on gut feel and award winning creative •… Continue

Added by margie albert on September 9, 2009 at 10:45am — No Comments

margie albert Success Is Based On How Well We Listen

I’ve talked about this before but it never gets old – Success is based on how well we listen. How often are you finding yourself thinking about what you’re going to say next rather than listening to what your customers are saying to you? Frequently? I know I’m guilty but working on changing that every chance I get. “To listen is to continually give up all expectation and to give our attention, completely and freshly, to what is before us, not really knowing what we will hear o… Continue

Added by margie albert on August 31, 2009 at 3:30pm — No Comments

Eileen Burick How Customer Loyalty Differs Online

Here's an insightful article for any business which generates sales online, about how creating "loyalty" in the web world is a challenging and strategic effort which necessitates connecting various touch-points into one comprehensive program, integrating offline, bricks-and-mortar campaigns. Aug 25, 2009 12:04 PM, By Michael Greenberg http://multichannelmerchant.com/webchannel/best_practices/0825-customer-loyalty-online/ Customer loyalty in the online world is not the same as offline. Substitu… Continue

Added by Eileen Burick on August 28, 2009 at 8:28am — No Comments

Noel Lesniak Great Marketing Message

…great message from Marina Bohn of the D-Backs: “Find a way to win even if you loose a game by driving a positive emotional branding experience!” Continue

Added by Noel Lesniak on August 26, 2009 at 2:47pm — No Comments

Scott Hohl Lessons from August's Executive Forum

We had a great panel at the August Executive Forum. Each member left me with at least one lesson or message that stuck with me. Linda Lang took over as the new President and got things going smoothly right out of the gate. The theme of the panel discussion was "Lessons learned from leading real estate survivors." The lessons imparted were universally applicable to any of the "survivors" present in the room, regardless of the industry in which they operate. Martha Appel of… Continue

Added by Scott Hohl on August 21, 2009 at 3:30pm — No Comments

Noel Lesniak Expenses ROI

…Advise from EN Exec Forum today, look at expenses as investments with expected ROI…no ROI, no expenditure...also, sow seeds today so you can harvest when the economy turns around! Continue

Added by Noel Lesniak on August 20, 2009 at 1:34pm — 1 Comment

Noel Lesniak Smart Phone Survey Usage

---analyzing smart phone survey usage of a large 7,000 response per week POS satisfaction tracking study…results to be available soon...looks like most are iPhones and BlackBerrys. Continue

Added by Noel Lesniak on August 17, 2009 at 9:30am — No Comments

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margie albert added a blog post
My husband had surgery this past week and it dawned on me today his process is not so different from what is going on in the Broadcast industry. Now hear me out! He started with a minor inconvenience gnawing at him every day. He knew he had a “br...
on Friday
Enterprise Network added an event
Jerry Colangelo Presents: Going for the Gold at Lakeview Inn @ Camelback Golf Club
January 21, 2010 from 6pm to 7pm
Jerry Colangelo Presents: Going for the Gold How to Build World-Class, Winning Teams Click here to register Join the Enterprise Network and Jerry Colangelo for January’s Executive Forum “Going for the Gold – How to Build World-Class, Winning T...
on Friday
margie albert added a blog post
I just read a quote from Seth Godin – “Painless and quick are rarely associated with successful.” I couldn’t help but think of the broadcast industry. The transformation needs to be quick if we are to remain relevant and it appears the velocity of...
November 17
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Enterprise Network Executive Forum Tuesday, November 17, 2009 Pat Sullivan Presents: Entrepreneurship - Mind, Body and Soul
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