Is The Obvious Choice YOU?

[margie albert]

Is The Obvious Choice YOU?

Recently, Clive Maclean Consulting wrote about what causes an ad agency review. These factors affect any type of relationship review!

• Lack of pro-active thinking
• Lack of fresh ideas
• Lack of cohesiveness
• Mediocre work
• Client driven by ROI, analytics and measurement, you focused on gut feel and award winning creative
• Disconnect between strategy and creative concepts
• Gap in price/value perspective
• Inflexibility, not agile enough

However, the biggest contributor is the client’s perception you don’t share their worries and ultimately don’t care if they succeed or not.

Do you REALLY care? Do you FEEL their pain when they don’t achieve the success they anticipated? Are you listening along the way? Do you treat their business as if it is YOUR business? Are you providing the very best work you can every day?

Do you approach their business as an opportunity to contribute to THEIR prosperity? Or do you treat their business as a way to make a buck and move on to the next?

In today’s world of choice is the obvious choice YOU?