Lessons from August's Executive Forum

[Scott Hohl]

We had a great panel at the August Executive Forum. Each member left me with at least one lesson or message that stuck with me.
Linda Lang took over as the new President and got things going smoothly right out of the gate. The theme of the panel discussion was "Lessons learned from leading real estate survivors." The lessons imparted were universally applicable to any of the "survivors" present in the room, regardless of the industry in which they operate.
Martha Appel of Coldwell Banker struck me with her dedication to the support of her team. She recognizes that her team is what moves her company forward and that, now more than ever, they need to know their leaders are behind them and appreciate their contributions. Morale is tough to maintain amidst layoffs and other tough choices, but her dedication to her people clearly contributes to her firm's success.
Holly Eslinger of Executive Homes and Land reminded us all of the importance of being 100% present. Especially in times when we feel that issues are coming at us faster and faster every day, the temptation is to think that we can multi-task our way out of it. She reminds us that giving 100% of your attention to the employee or client with whom you are communicating in a given moment makes them feel important and respected as well as keeping yourself focused on the issue at hand. Surely this is one reason why Holly's people respect and admire her.
John Foltz of Realty Executives talked of cooperation amonst peers and working together towards the success of all. At every opportunity he spoke highly of his fellow panel members and was lavish in his praise of others. He also brought an air of levity to the event, reminding us that even in tough times it doesn't pay to be grumpy. John reminded me to smile, trust one's colleagues and look for the best in others.
Sam Wercinski, speaking as former AZ Real Estate Commisioner brought the conversation back to the most important factor in any business; customer recognition. His anecdotes of actions he took at the commission spoke of the vital need to clearly recognize who your customer is and make the experience of dealing with your organization as advantageous as possible for them. He also talked of the importance of communicating one's appreciation to their customers. Give the people what they want and thank them for their business. It doesn't get much simpler than that.
Thank you to the Enterprise Network for organizing another great event. If you are a member who participates only on-line, I encourage you to come out in person, meet your fellow members and get involved.
For those of you who did come. I look forward to seeing you again next month!
Scott Hohl